SEO Expert Singapore | Jon Ng

Being a real SEO expert Singapore isn’t rocket science if done right, the sky is the limit for growth. When it comes to a proficient SEO specialist, the job in hand is to grow and divert organic search traffic as per the basis of content. Well, what comes as a great fact is that, being an Singapore SEO expert is not a single night job, it takes considerable time as well as efforts. SEO encompasses a huge deal of development, it solely depends on you & your SEO strategy how you monetize it.

My name is Jon Ng. I am the principal consultant of Novatise – Lead Generation Company in Singapore. I am also the brain behind content marketing agency – Writise.

jon ng singapore seo expert

How to jump in the pool of Search Engine Optimization domain?

• Self Approach:
Firstly, when we talk about SEO strategies, it can be said that relying only on certain high-tech SEO companies is not a compulsion. You can form your own SEO strategy from scratch for the purpose of ensuring growth and associated perks for your businesses. Implementing self SEO strategies can help you save thousands of dollars every month. In a long-term, it’s a pretty profitable concept. In the world of SEO marketing, one is responsible for their own success.

Thus, working smart is the only key to unprecedented growth. Allocation of capital is in your hands when you’re in charge of your SEO strategy. Thus, you can focus on the aspects that might guarantee you with the biggest of impacts. Search engine optimization is a beautiful concept, it has a potential that can ensure an unmatched growth for every business you start.

It is part and parcel of Inbound Marketing.

• Getting clients is the key:
Do you know what drives the whole process of SEO? Well, its a client. When it comes to an immediate cash flow, a client is the one guaranteeing that. Once you gather a client, you can then go on reinventing and pursuing other projects related to SEO domain.

Singapore SEO issues which you might encounter:

1. Silly expectations: When we talk about a silly or unrealistic array of expectations, as an SEO user, if you aren’t able to establish a realistic array of expectations or outcomes from your strategy, then you’re surely going to regret it soon. Thus, exaggerating isn’t the key for the purpose of meeting your sales quota.

2. Client trouble: Your clients can be temporary, as the competition in SEO marketing is increasing, client association is becoming more fragile. It doesn’t even matter how good you are? How good your SEO strategy is? When it comes to paying for services, there will be a handful of troubling clients. Thus, one must stress upon with legality work when associating with a client.

3. Novelty factor: In the world of Search engine optimization, novelty is the only factor which can ensure that you doesn’t go out of business. In general, SEO work in Singapore can be pretty tiring and time-consuming. The challenge at hand is to deal every project in a different yet effective way. Thus, creating a solid system is a bit of challenge.

4. Investment: Looking forward to becoming a successful SEO expert Singapore? The prime step can be a considerable investment. You need technical apparatus, software subscriptions and catalogue, building all of this requires human capital which you have to arrange.

Getting a Niche Site:

Let’s say you have jumped into the world of Search engine optimization and you’ve all the tools and apparatuses. The next step can be starting a niche website or many niche websites altogether. In other words, a niche website is that site which is focused on delivering information about single product or topic, for example, there can be a niche website on the topic “Baby Alarms” or even “Pool Tables”.

Pros of a Niche site:

An array of SEO experts considers building a niche site, the best pick to enter the world of Search engine optimisation. What comes as a fascinating fact is that, a niche website doesn’t require a huge capital investment. It doesn’t either require your hard commitments, in short, there isn’t much risk involved. You can start your SEO endeavour through a niche site for as low as $100 SGD.

Cons of a Niche Site:

As the investment required is low, so is the revenue generation ratio. For the purpose of ensuring a safe & sound investment return, you are required to have more than one niche website in hand. The more the niche sites, the more is the revenue, but, you’ll end up with adding plenty of complexity in your business. Building the best website is not a piece of cake, but it’s certainly not impossible. An operational headache might arise when you deal with several niche websites at once.

Authority websites have a lesser volatility property, unlike any niche website. In other words, in accordance with latest trends concerning EMD updates, it would be evident to say that, search engine Google isn’t fond of mini-niche sites. Thus, the ranking is pretty poor for the same. Any ordinary search engine would prefer a big authoritative website over any niche website. Implementing diverse SEO strategies can help you tackle any search engine’s evaluation criteria and the same set of SEO strategies can help you in assuring a considerable search engine rank.

So, is developing an authority site the only option left?

Well, the answer is maybe. Authority websites are preferred for SEO experts as they encapsulate a greater degree of growth. Your dream authority website comes with no or lesser content restrictions. When it comes to linking, authority websites can be linked to other websites rapidly & easily. You can obtain the lowest penalty risk through an authority website only.

Just like niche sites, authority websites also come with few downsides. Authority websites require a plenty of time investment. One is required to have a great deal of niche expertise when we talk about targeting that specific niche for your SEO website. There are tons of SEO experts or agencies in Singapore alone, you are required to be in top 25% for the purpose of ensuring constructive work. You are also required to possess a bigger capital investment when it comes to authority websites. You are required to possess an array of quality content for your website in order to classify it with authority tag. For this purpose, one has to take up services of professional content writers and large articles. Updating and posting regularly is the key to a successful authority website, thus higher Search engine optimization rank index. This increases the overall cost of the whole process.

Learn about the Basics of How SEO works.

Let’s dig deeper and acquire the basic knowledge about SEO:
Are you a beginner trying to prove yourself in the world of SEO? Well, you must possess an array of skill set blended with the right knowledge to make your SEO strategy a success. Learning few fundamentals of SEO is the key to a powerful start. The below-mentioned aspects might come handy for the same.

How SEO Expert Singapore identify what needs to be done


1. Keyword Research

Keyword research is the primary element of every SEO strategy. If done right, Keyword Research can be very beneficial for the content of any website. This is one of the most critical skills you should possess. Through Keyword Research different websites can be linked to credible authority websites. You can take up a free SEO course with Google and various other providers.

2. Page-Level Optimization & Site Architecture

PLO or Page Level Optimization is an art. In simpler terms, when a user googles something, the results that appear in the result window are the product of the perfect Page Level Optimization strategy. PLO is pretty easy to understand and implement in reality. Apart from Public-Level Optimization, developing a perfect website structure is your key to perfect SEO strategy. When we talk about a website with diversified architecture, it should be able to aid search engine spiders for the purpose of crawling your website effectively. User experience also gets improved by the same, efficient flow of link equity leads to a great reduction in backlink requirement.

3. CRO

CRO aka Conversion Rate Optimization is that beautiful concept which involves a thorough understanding of converting the receiving traffic into generating revenue. It would be evident to say that driving traffic to your site is necessary, but ensuring a fruitful conversion from the traffic can only provide you with revenue. When conversion happens, we can say SEO strategy was successful.

4. SEO Audits

There is a process called website auditing which is performed by an SEO expert. The task at hand is to monitor and assess the site’s performance. Through auditing, you can obtain analytical data which might help you optimize your site’s performance by analysing the loopholes. Running an SEO audit every quarter of a website is advisable. Thus, stay assured that your website stays on the top.

We can say that SEO can open up one’s world to an array of opportunities. Staying up-to-date with latest trends or simply, staying informed is the only key to survive & perform in competition. Focussing on reading top SEO blogs is a great way to stay motivated and excited at the same time.

Check out Novatise’s digital services to growth hack your Singapore business.

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Sound us out if your are keen to explore what we can do.